Underground music… getting your band on the radio
When all is said and done radio still packs quite a punch for underground music or commercial stuff. I know it’s the age of the Internet and most people will listen to the content of their iPods rather than that of the radio stations. However there are still those that prefer the human interaction that a DJ offers and the fact that they don’t exactly know what song will be played next while at the same time keeping informed about the new music that’s coming out. Let’s not forget the people that are stuck for long periods of time commuting back and forth to work. A lot of them will have the radio on. I am not talking here only about the top 40, commercial stations. There are plenty of smaller radio stations and specialty radio shows that cater to niche markets. Getting your music played on the radio still matters and can be very beneficial for your career. Over the past couple of years radio has changed a lot. A lot of stations have consolidated...